Context effects of TV programme induced interactivity and telepresence on advertising responses.
| 發表在: | International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011). |
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| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 主題: |
| 發表在: | International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011). |
|---|---|
| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 主題: |