APA (7th ed.) Citation

Gerzema, J. Measuring the contribution of brand to shareholder value (and how to maintain or increase them). Journal of Applied Corporate Finance.

Chicago Style (17th ed.) Citation

Gerzema, John. "Measuring the Contribution of Brand to Shareholder Value (and How to Maintain or Increase Them)." Journal of Applied Corporate Finance .

MLA (9th ed.) Citation

Gerzema, John. "Measuring the Contribution of Brand to Shareholder Value (and How to Maintain or Increase Them)." Journal of Applied Corporate Finance, .

Warning: These citations may not always be 100% accurate.