Measuring the contribution of brand to shareholder value (and how to maintain or increase them).
| Published in: | Journal of Applied Corporate Finance V. 21, 1-4 (2009). |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |
| Published in: | Journal of Applied Corporate Finance V. 21, 1-4 (2009). |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |