Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Bibliografiska uppgifter
I publikationen:International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Huvudupphovsman: Van Reijmersdal, Eva A.
Materialtyp: Artikel
Språk:English
Ämnen:
Radio advertising.
Commercials.
Product placement.
Brand names.