Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Opis bibliograficzny
Wydane w:International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
1. autor: Van Reijmersdal, Eva A.
Format: Artykuł
Język:English
Hasła przedmiotowe:
Radio advertising.
Commercials.
Product placement.
Brand names.