Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Bibliografski detalji
Izdano u:International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Glavni autor: Van Reijmersdal, Eva A.
Format: Članak
Jezik:English
Teme:
Radio advertising.
Commercials.
Product placement.
Brand names.