Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Xehetasun bibliografikoak
Argitaratua izan da:International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Egile nagusia: Van Reijmersdal, Eva A.
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Radio advertising.
Commercials.
Product placement.
Brand names.