Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.
| الحاوية / القاعدة: | International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011). |
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| المؤلف الرئيسي: | |
| التنسيق: | مقال |
| اللغة: | English |
| الموضوعات: |