Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.

Detaylı Bibliyografya
Yayımlandı:International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Yazar: Van Reijmersdal, Eva A.
Materyal Türü: Makale
Dil:English
Konular:
Radio advertising.
Commercials.
Product placement.
Brand names.