Product placements in movies and on broadway A field study.

Библиографические подробности
Опубликовано в::	International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Главный автор:	Wilson, Rick T.
Формат:	Статья
Язык:	English
Предметы:	Brand names. Product placement. Musical theater. Motion pictures.