Product placements in movies and on broadway A field study.

Product placements in movies and on broadway A field study.

Bibliografische gegevens
Gepubliceerd in:International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Hoofdauteur: Wilson, Rick T.
Formaat: Artikel
Taal:English
Onderwerpen:
Brand names.
Product placement.
Musical theater.
Motion pictures.