Product placements in movies and on broadway A field study.

Bibliographische Detailangaben
Veröffentlicht in:	International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
1. Verfasser:	Wilson, Rick T.
Format:	Artikel
Sprache:	English
Schlagworte:	Brand names. Product placement. Musical theater. Motion pictures.