Customer loyalty isn't enough. Grow your share of wallet.

Customer loyalty isn't enough. Grow your share of wallet.

Dades bibliogràfiques
Publicat a:Harvard Business Review V. 89, 1-8,10,11 (2011).
Autor principal: Keiningham, Timothy L.
Format: Article
Idioma:English
Matèries:
Market shares.
Business metrics.
Ratings & rankings.
Customer satisfaction.
Brand loyalty.
Market research.