Customer loyalty isn't enough. Grow your share of wallet.

Detalhes bibliográficos
Publicado no:	Harvard Business Review V. 89, 1-8,10,11 (2011).
Autor principal:	Keiningham, Timothy L.
Formato:	Artigo
Idioma:	English
Assuntos:	Market shares. Business metrics. Ratings & rankings. Customer satisfaction. Brand loyalty. Market research.