Customer loyalty isn't enough. Grow your share of wallet.

Sonraí bibleagrafaíochta
Foilsithe in:	Harvard Business Review V. 89, 1-8,10,11 (2011).
Príomhchruthaitheoir:	Keiningham, Timothy L.
Formáid:	Alt
Teanga:	English
Ábhair:	Market shares. Business metrics. Ratings & rankings. Customer satisfaction. Brand loyalty. Market research.