Customer loyalty isn't enough. Grow your share of wallet.

Customer loyalty isn't enough. Grow your share of wallet.

Bibliografiske detaljer
Udgivet i:Harvard Business Review V. 89, 1-8,10,11 (2011).
Hovedforfatter: Keiningham, Timothy L.
Format: Article
Sprog:English
Fag:
Market shares.
Business metrics.
Ratings & rankings.
Customer satisfaction.
Brand loyalty.
Market research.