A framework for marketing management

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Keller, Kevin Lane 1956-
Resource Type: Book
Language:English
Published: Boston Prentice Hall c2012.
Edition:5th ed.
Subjects:

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
B-37313 HF 5415.13 / K66 2012 Reserve Book On-Shelf