Strategic management of technology and innovation

Strategic management of technology and innovation

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Detalles Bibliográficos
Autor Principal: Burgelman, Robert A.
Outros autores: Maidique, Modesto A., Wheelwright, Steven C.
Formato: Libro
Idioma:English
Publicado: Boston McGraw-Hill Irwin c2001.
Edición:3rd ed.
Subjects:
Technological innovation > Management.
New products > Management.
High technology industries > Management.