Strategic management of technology and innovation

Strategic management of technology and innovation

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Bibliografski detalji
Glavni autor: Burgelman, Robert A.
Daljnji autori: Maidique, Modesto A., Wheelwright, Steven C.
Format: Knjiga
Jezik:English
Izdano: Boston McGraw-Hill Irwin c2001.
Izdanje:3rd ed.
Teme:
Technological innovation > Management.
New products > Management.
High technology industries > Management.