De Chernatony, L., McDonald, M., & Wallace, E. (2011). Creating powerful brands (4th ed.). Elsevier.
Chicago Style (17th ed.) CitationDe Chernatony, Leslie, Malcolm McDonald, and Elaine Wallace. Creating Powerful Brands. 4th ed. Burlington, Mass: Elsevier, 2011.
MLA (9th ed.) CitationDe Chernatony, Leslie, et al. Creating Powerful Brands. 4th ed. Elsevier, 2011.
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