Creating powerful brands

Bibliografski detalji
Glavni autor:	De Chernatony, Leslie
Daljnji autori:	McDonald, Malcolm, Wallace, Elaine
Format:	Knjiga
Jezik:	English
Izdano:	Burlington, Mass. Elsevier c2011.
Izdanje:	4th ed.
Teme:	Brand name products > Planning. Branding (Marketing).