It's not me, it's you How gift giving creates giver identity threat as a function of a social closeness.

It's not me, it's you How gift giving creates giver identity threat as a function of a social closeness.

Bibliografische gegevens
Gepubliceerd in:Journal of consumer research V. 38, 1 (2011).
Hoofdauteur: Ward, Morgan K.
Formaat: Artikel
Taal:English
Onderwerpen:
Consumer behavior.