It's not me, it's you How gift giving creates giver identity threat as a function of a social closeness.
| Publicado no: | Journal of consumer research V. 38, 1 (2011). |
|---|---|
| Autor principal: | |
| Formato: | Artigo |
| Idioma: | English |
| Assuntos: |
| Publicado no: | Journal of consumer research V. 38, 1 (2011). |
|---|---|
| Autor principal: | |
| Formato: | Artigo |
| Idioma: | English |
| Assuntos: |