APA (7th ed.) Citation

Ward, M. K. It's not me, it's you: How gift giving creates giver identity threat as a function of a social closeness. Journal of consumer research.

Chicago Style (17th ed.) Citation

Ward, Morgan K. "It's Not Me, It's You: How Gift Giving Creates Giver Identity Threat as a Function of a Social Closeness." Journal of Consumer Research .

MLA (9th ed.) Citation

Ward, Morgan K. "It's Not Me, It's You: How Gift Giving Creates Giver Identity Threat as a Function of a Social Closeness." Journal of Consumer Research, .