Tracking costs of time and money How accounting periods affect mental accounting.

Tracking costs of time and money How accounting periods affect mental accounting.

Detalles Bibliográficos
Publicado en:Journal of consumer research V. 37, 1-4,6 (2010).
Autor principal: Soster, Robin L.
Formato: Artículo
Lenguaje:English
Materias:
Benefit cost analysis.
Consumer behavior.
Accounting periods.
Asymmetry.