Tracking costs of time and money How accounting periods affect mental accounting.

Tracking costs of time and money How accounting periods affect mental accounting.

Detalhes bibliográficos
Publicado no:Journal of consumer research V. 37, 1-4,6 (2010).
Autor principal: Soster, Robin L.
Formato: Artigo
Idioma:English
Assuntos:
Benefit cost analysis.
Consumer behavior.
Accounting periods.
Asymmetry.