Tracking costs of time and money How accounting periods affect mental accounting.

Tracking costs of time and money How accounting periods affect mental accounting.

書目詳細資料
發表在:Journal of consumer research V. 37, 1-4,6 (2010).
主要作者: Soster, Robin L.
格式: Article
語言:English
主題:
Benefit cost analysis.
Consumer behavior.
Accounting periods.
Asymmetry.