Positive mood and resistance to temptation The interfering influence of elevated arousal.

Positive mood and resistance to temptation The interfering influence of elevated arousal.

Bibliographic Details
Published in:Journal of consumer research V. 37, 1-4,6 (2010).
Main Author: Fedorikhin, Alexander
Format: Article
Language:English
Subjects:
Consumer attitudes.
Consumption.
Cognitive ability.
Emotions.