How endowed versus earned progress affects consumer goal commitment and motivation.

How endowed versus earned progress affects consumer goal commitment and motivation.

Bibliografiske detaljer
Udgivet i:Journal of consumer research V. 37, 1-4,6 (2010).
Hovedforfatter: Ying Zhang
Format: Article
Sprog:English
Fag:
Consumer behavior.
Goal setting.
Commitments.