How endowed versus earned progress affects consumer goal commitment and motivation.

How endowed versus earned progress affects consumer goal commitment and motivation.

Bibliografische gegevens
Gepubliceerd in:Journal of consumer research V. 37, 1-4,6 (2010).
Hoofdauteur: Ying Zhang
Formaat: Artikel
Taal:English
Onderwerpen:
Consumer behavior.
Goal setting.
Commitments.