The self-activation effect of advertisements Ads can affect whether and how consumers think about the self.

The self-activation effect of advertisements Ads can affect whether and how consumers think about the self.

Bibliografische gegevens
Gepubliceerd in:Journal of consumer research V. 37, 1-4,6 (2010).
Hoofdauteur: Trampe, Debra
Formaat: Artikel
Taal:English
Onderwerpen:
Consumer behavior.
Advertisements.
Comparative analysis.