The self-activation effect of advertisements Ads can affect whether and how consumers think about the self.

The self-activation effect of advertisements Ads can affect whether and how consumers think about the self.

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Journal of consumer research V. 37, 1-4,6 (2010).
المؤلف الرئيسي: Trampe, Debra
التنسيق: مقال
اللغة:English
الموضوعات:
Consumer behavior.
Advertisements.
Comparative analysis.