The self-activation effect of advertisements Ads can affect whether and how consumers think about the self.
| 發表在: | Journal of consumer research V. 37, 1-4,6 (2010). |
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| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 主題: |
| 發表在: | Journal of consumer research V. 37, 1-4,6 (2010). |
|---|---|
| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 主題: |