The self-activation effect of advertisements Ads can affect whether and how consumers think about the self.
| Yayımlandı: | Journal of consumer research V. 37, 1-4,6 (2010). |
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| Yazar: | |
| Materyal Türü: | Makale |
| Dil: | English |
| Konular: |
| Yayımlandı: | Journal of consumer research V. 37, 1-4,6 (2010). |
|---|---|
| Yazar: | |
| Materyal Türü: | Makale |
| Dil: | English |
| Konular: |