The self-activation effect of advertisements Ads can affect whether and how consumers think about the self.

The self-activation effect of advertisements Ads can affect whether and how consumers think about the self.

Bibliografiska uppgifter
I publikationen:Journal of consumer research V. 37, 1-4,6 (2010).
Huvudupphovsman: Trampe, Debra
Materialtyp: Artikel
Språk:English
Ämnen:
Consumer behavior.
Advertisements.
Comparative analysis.