Trampe, D. The self-activation effect of advertisements: Ads can affect whether and how consumers think about the self. Journal of consumer research.
Citace podle Chicago (17th ed.)Trampe, Debra. "The Self-activation Effect of Advertisements: Ads Can Affect Whether and How Consumers Think About the Self." Journal of Consumer Research .
Citace podle MLA (9th ed.)Trampe, Debra. "The Self-activation Effect of Advertisements: Ads Can Affect Whether and How Consumers Think About the Self." Journal of Consumer Research, .
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