The locus of choice Personal causality and satisfaction with hedonic and utilitarian decisions.

The locus of choice Personal causality and satisfaction with hedonic and utilitarian decisions.

Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer research V. 37, 1-4,6 (2010).
1. Verfasser: Botti, Simona
Format: Artikel
Sprache:English
Schlagworte:
Product choice.
Customer satisfaction.
Objectives.
Motivation.