The curious case of behavioral backlash Why brands produce priming effects and slogans produce reverse priming effects.

The curious case of behavioral backlash Why brands produce priming effects and slogans produce reverse priming effects.

Bibliographic Details
Published in:Journal of consumer research V. 37, 1-4,6 (2010).
Main Author: Laran, Juliano
Format: Article
Language:English
Subjects:
Consumer behavior.
Advertising campaigns.
Motivation.