The curious case of behavioral backlash Why brands produce priming effects and slogans produce reverse priming effects.

The curious case of behavioral backlash Why brands produce priming effects and slogans produce reverse priming effects.

Bibliografske podrobnosti
izdano v:Journal of consumer research V. 37, 1-4,6 (2010).
Glavni avtor: Laran, Juliano
Format: Article
Jezik:English
Teme:
Consumer behavior.
Advertising campaigns.
Motivation.