APA (7th ed.) Citation

Laran, J. The curious case of behavioral backlash: Why brands produce priming effects and slogans produce reverse priming effects. Journal of consumer research.

Chicago Style (17th ed.) Citation

Laran, Juliano. "The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects." Journal of Consumer Research .

MLA (9th ed.) Citation

Laran, Juliano. "The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects." Journal of Consumer Research, .

Warning: These citations may not always be 100% accurate.