Generous paupers and stingy princes Power drives consumer spending on self versus others.

Generous paupers and stingy princes Power drives consumer spending on self versus others.

Bibliografski detalji
Izdano u:Journal of consumer research V. 37, 1-4,6 (2010).
Glavni autor: Rucker, Derek D.
Format: Članak
Jezik:English
Teme:
Consumer spending.
Self control.
Impact analysis.