Generous paupers and stingy princes Power drives consumer spending on self versus others.

Generous paupers and stingy princes Power drives consumer spending on self versus others.

Dettagli Bibliografici
Pubblicato in:Journal of consumer research V. 37, 1-4,6 (2010).
Autore principale: Rucker, Derek D.
Natura: Articolo
Lingua:English
Soggetti:
Consumer spending.
Self control.
Impact analysis.