Generous paupers and stingy princes Power drives consumer spending on self versus others.

Generous paupers and stingy princes Power drives consumer spending on self versus others.

Bibliografiset tiedot
Julkaisussa:Journal of consumer research V. 37, 1-4,6 (2010).
Päätekijä: Rucker, Derek D.
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Consumer spending.
Self control.
Impact analysis.