From firm muscles to firm willpower Understanding the role of embodied cognition in self-regulation.

From firm muscles to firm willpower Understanding the role of embodied cognition in self-regulation.

Bibliographic Details
Published in:Journal of consumer research V. 37, 1-4,6 (2010).
Main Author: Hung, Iris W.
Format: Article
Language:English
Subjects:
Consumer behavior.
Self control.
Cognition & reasoning.