Marketing strategy a decision-focused approach

Marketing strategy a decision-focused approach

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Bibliografski detalji
Glavni autor: Walker, Orville C.
Daljnji autori: Mullins, John W. (John Walker)
Format: Knjiga
Jezik:English
Izdano: New York McGraw-Hill/Irwin c2011.
Izdanje:7th ed.
Teme:
Marketing > Management.