Marketing strategy a decision-focused approach

Marketing strategy a decision-focused approach

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Bibliografiske detaljer
Hovedforfatter: Walker, Orville C.
Andre forfattere: Mullins, John W. (John Walker)
Format: Bog
Sprog:English
Udgivet: New York McGraw-Hill/Irwin c2011.
Udgivelse:7th ed.
Fag:
Marketing > Management.