Marketing strategy a decision-focused approach

Marketing strategy a decision-focused approach

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Detalles Bibliográficos
Autor Principal: Walker, Orville C.
Outros autores: Mullins, John W. (John Walker)
Formato: Libro
Idioma:English
Publicado: New York McGraw-Hill/Irwin c2011.
Edición:7th ed.
Subjects:
Marketing > Management.