Children's understanding of advertisers' persuasive tactics.

Bibliografische gegevens
Gepubliceerd in:	International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Hoofdauteur:	Rozendaal, Esther
Formaat:	Artikel
Taal:	English
Onderwerpen:	Children & youth. Advertising campaigns. Market strategy.