Children's understanding of advertisers' persuasive tactics.

Detalles Bibliográficos
Publicado en:	International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Autor principal:	Rozendaal, Esther
Formato:	Artículo
Lenguaje:	English
Materias:	Children & youth. Advertising campaigns. Market strategy.