Children's understanding of advertisers' persuasive tactics.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:	International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Prif Awdur:	Rozendaal, Esther
Fformat:	Erthygl
Iaith:	English
Pynciau:	Children & youth. Advertising campaigns. Market strategy.