Contemporary advertising and integrated marketing communications

Contemporary advertising and integrated marketing communications

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Bibliografiske detaljer
Hovedforfatter: Arens, William F.
Andre forfattere: Weigold, Michael F. 1958-, Arens, Christian
Format: Bog
Sprog:English
Udgivet: Boston McGraw-Hill Irwin c2011.
Udgivelse:13th ed.
Fag:
Advertising.