Contemporary advertising and integrated marketing communications

Contemporary advertising and integrated marketing communications

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Manylion Llyfryddiaeth
Prif Awdur: Arens, William F.
Awduron Eraill: Weigold, Michael F. 1958-, Arens, Christian
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Boston McGraw-Hill Irwin c2011.
Rhifyn:13th ed.
Pynciau:
Advertising.